Differences in simulations of climate feedbacks are sources of significant divergence in climate models' temperature response to anthropogenic forcing. Snow albedo feedback is particularly critical for climate change prediction in heavily‐populated northern hemisphere land masses. Here we show its strength in current models exhibits a factor‐of‐three spread. These large intermodel variations in feedback strength in climate change are nearly perfectly correlated with comparably large intermodel variations in feedback strength in the context of the seasonal cycle. Moreover, the feedback strength in the real seasonal cycle can be measured and compared to simulated values. These mostly fall outside the range of the observed estimate, suggesting many models have an unrealistic snow albedo feedback in the seasonal cycle context. Because of the tight correlation between simulated feedback strength in the seasonal cycle and climate change, eliminating the model errors in the seasonal cycle will lead directly to a reduction in the spread of feedback strength in climate change. Though this comparison to observations may put the models in an unduly harsh light because of uncertainties in the observed estimate that are difficult to quantify, our results map out a clear strategy for targeted observation of the seasonal cycle to reduce divergence in simulations of climate sensitivity.